You need to create and share mood boards with your team. What's the best way to do it? (2024)

Any and every format of mood board in today’s world needs to be immersive, sensorial and engaging. We all live in an experience centric world where all the sense are activated. Hence whether a physical or a digital mood board try and bring alive all the senses through words, images, smell, touch n feel textures and motion graphic references.

Utilizing platforms like Pinterest, Milanote, Adobe Spark, or Miro, create and share mood boards to visually communicate design ideas and objectives. This strategy enhances communication and alignment on creative initiatives.

The best way to create and share mood boards with your team is through collaborative design platforms like Milanote or Miro. These tools offer intuitive interfaces for collecting and organizing visual inspiration, allowing team members to contribute ideas, comments, and feedback in real-time. Additionally, they support seamless sharing and presentation of mood boards, ensuring everyone stays aligned and inspired throughout the creative process.

Start by defining the objective, gathering inspiration from diverse sources, and curating a cohesive selection. Use tools like Adobe Creative Cloud or Canva for layout, ensuring visual appeal. Add context to each image, explaining its relevance. Share on collaborative platforms like Google Workspace for real-time input. Facilitate a virtual meeting to discuss choices and gather feedback. Transform the mood board into a style guide, incorporating color codes and font choices. Regularly update the board and encourage team members to reference it throughout the project for visual consistency. This ensures alignment, fosters collaboration, and guides the team towards a successful marketing campaign.

There are plenty of useful tools like Miro, Mural, Canva, Moodboard etc for building moodboards. Pinterest and plain old PowerPoint are also useful. Or if you need your audience to physically interact with your images and move things around, a physical wall with images can be an option.

1. Digital Libraries: Utilize digital asset libraries like Unsplash or Adobe Stock for high-quality, royalty-free images.2. Color Scheme Tools: Tools like Coolors or Adobe Color can help you define and share your project's color palette effectively.3. Font Resources: Explore Google Fonts or Adobe Fonts for a wide range of fonts that match your project's tone and style.4. Collaboration Platforms: Consider using platforms like Pinterest or Milanote for easy collection, organization, and sharing of mood board materials with your team.

Other than the traditional mediums / resources Ai is a great platform to use while creating mood boards. There is always a struggle to find that right image to say something but Ai can really help here as with simple prompts you can get the right stimulus that can be used to create mood boards.

1. Hierarchy: Establish a visual hierarchy to guide the viewer's eye to the most important elements first.2. Whitespace: Use whitespace strategically to prevent clutter and enhance readability.3. Alignment: Align elements to create a clean, organized appearance that reinforces the mood board's theme.4. Digital Tools: Leverage digital design tools like Canva or Adobe XD for precise layout adjustments and to experiment with different arrangements easily.

Depends who you have in your team and what you want their role in this creative process to be.If you’re looking for employee buy-in of new creative, sure show them the phases of the work as it’s happening.I always advise strongly to avoid creative decision making by jury. The idea will always come out underwhelming and probably terrible.Too many cooks will undoubtedly destroy your creative soup. 💋

Las anotaciones, tienen que estar jerarquizadas por area, para poder canalizarlas sin que se mezclen con otros sectores, con esto se evitan confuciones.

Translated

When sharing a mood board, consider both the content and the environment in which it is being presented.In terms of content, make sure your message is consistent and coherent. When preparing your share, ask yourself “what one sentence do I want my team members to be able to say about me after I share?” and make sure everything on your mood board reflects that sentence.In terms of the environment, create a warm and inviting space to share. If your team is in-person on a specific day, consider making the meeting for that day. If online is the most feasible option for your team, request that attendees have their camera on. Also, open the meeting with an ice breaker to get everyone acquainted and comfortable with speaking in the group.

Use an online visual collaboration platform like for me, I'd suggest Milanote. These allow for real-time collaboration on virtual whiteboards where you can upload images, add text and comments, and have multiple people work on it at once.

Hold a quick virtual or in-person "mood board review session" where one person shares their screen and everyone provides input and feedback in real time over video chat.

Invita a los comentarios a las personas especificas del sector, unha invitación general puede en ocasiones abrir espacio a una perdida de tiempo. Sin embargo una invitación general es valida en la fase inicial antes de accionar recursos y acciones, claro una vez que se han filtrado las que tienen valor.

Translated

Consider historical conversations between your team and environment . Find attributes that highlight your authenticity and align with the values and pillars of your group’s dynamics