TikTok for Business on LinkedIn: TikTok For Business Case Study: Axlebolt | TikTok for Business Case Study (2024)

Looking to reach audiences at scale in an outside-the-box way? Plus increase reach, awareness, and engagement? It's time to get in the game and bring your brands front and center of the hard to reach and passionate gaming consumers. As Digiday so eloquently put it:"The gaming world offers advertisers a unique opportunity to connect with a diverse and passionate audience. Brands and agencies that master the strategies for effectively reaching gamers while they play with relevant messaging will find success in the years to come."Don't be a stranger now! Give me a shout to learn more about how Venatus can take your campaigns to new heights and help you enter the world of gaming 🎮 .. or even just to catch up! 🙂

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In the dynamic world of gaming, advertisers are discovering innovative and cost-effective ways to connect with players during playtime and gaming-related content consumption. Insights reveal that successful engagement hinges on delivering messages that are not just relevant but seamlessly integrated into the gaming experience itself. By mastering these strategies, advertisers can position themselves to capture the attention of expansive gaming audiences and build brand loyalty in the rapidly evolving landscape of in-game advertising.As the gaming industry continues to evolve, these insights underscore the importance of staying agile, creative, and attuned to the nuances of gamer preferences. #InGameAdvertising #GamingAudience #BrandEngagement #DigitalMarketing

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With Gaming now very much established as a core pillar of modern popular culture, it's no surprise that Marketeers around the world are looking at how they can leverage this media to engage a predominantly young and digitally native audience.But with a daunting amount of games, tournaments and content creators out there, that poses the question - What is the best way to activate your brand in these strange new Worlds?Fear not though, In the latest article from SPORTFIVE's very own Alastair Pusinelli, we break this down for you by exploring the key ways in which your brand can activate and why gaming should be an essential part of your marketing mix going forward.Learn more here: https://lnkd.in/eabTHdyH#Gaming #Partnerships #Sportfive

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#AXInsights: With so many people playing mobile games, you can tap into a vast audience, and with video reward ads, you can reach them while they’re actively engaged. Learn how much revenue you can generate by using this effective advertising technique through the link.#audienceintelligence #digitalmarketing #marketing #audiencex #powerofx #blog

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What's so special about the Sphere Entertainment Co. in Las Vegas? The dazzling orb opened to the public back in September with U2’s astounding visual and musical performance, setting the path for the future of live entertainment. Seriously, if you haven’t seen this yet, take a look at just how astronomical the design is: https://bit.ly/3RpNf2D🌐︎ The #Sphere is a dual-purpose marvel: a performance space and digital ad platform, featuring the world's largest LED screen with 1.2 million LEDs over 580,000 square feet, visible from multiple viewpoints and captivating all who see it.🌐︎ It has become a key advertising hub for major brands like The Rockettes, Texas Rangers Baseball Club, Microsoft's Xbox, Sony, National Basketball Association (NBA), Aston Martin F1 Team, and Google, launching innovative campaigns while adeptly tackling its unique design and safety rules. 🌐︎ This advertising strategy effectively engages a vast audience, both physically in Las Vegas and digitally, achieving an estimated 4.7 million daily impressions.🌐︎ Advertising on the Sphere, ranging around $450,000 per day and $650,000 per week, has yielded significant returns, exemplified through Shopify's 22% sales increase and 4.7 million social impressions, 4.4 million from social platforms. The hashtag #spherelasvegas has seen nearly 300 million views on TikTok alone.The Sphere's potential for groundbreaking uses, such as during high-profile events like the #superbowl, is expected to grow. However, its appeal is primarily limited to well-resourced brands aiming for high-impact awareness. This launch signifies the dawn of a new age in advertising, merging cutting-edge technology with an imaginative strategy to provide a distinctive stage for visually striking and influential campaigns. Read more:Ad Age: https://bit.ly/3QWKSTqAdweek: https://bit.ly/3R2Tb05Newsweek: https://bit.ly/3uGZLluVideos from @spherevegas on TikTok

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The gaming industry continues to captivate millions of passionate gamers worldwide.As professionals in this thriving space, we have an incredible opportunity to harness the power of content creators to connect with and engage gaming audiences like never before.Attracting and retaining an engaged gaming audience is crucial for success, and content creators play a pivotal role in achieving this goal. Their influence, creativity, and ability to connect authentically with gamers make them invaluable in any gaming marketing strategy.Here are five things to consider when engaging with a gaming audience:1. Collaborate with Creators - Creators love working with brands that have an understanding of content creation, audience, deliverables and fair rates. Provide an open dialogue that doesn't screw over creators.2. Brand alignment - Find creators that align with your brand goal and objectives. This can be more difficult than you think. It often requires being in touch on a regular basis to manage relationships and gauge interest.3. Relationship and Incentives - Contra isn't always a win-win scenario. Creators have bills to pay, especially if they're doing it full-time. Free products are great, but will only get you so far. Get creator rates and make sure you build a strong relationship.4. Creator Codes - Build tracking links or codes that help you track campaign performance. Revenue share for any purchases made through creator codes is becoming more popular.5. Authenticity is key - Brands can provide creators with rough guidelines and key talking points, but for the best results, let the creators tell your story in their way. It will resonate more with their audience and not feel like another 'ad-read'If you're looking to learn more about how your brand or organisation can engage a gaming audience, reach out to us at goto.game#gaming #influencermarketing #brandactivations

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🕹 Unlocking Untapped Potential in Gaming!🎮 Did you know that billions of people are immersed in gaming, yet marketers are yet to tap into this vast audience effectively? The article from adExchanger sheds light on this incredible opportunity.At Stitch, we understand the power of gaming as an engagement powerhouse. We're dedicated to helping brands connect with gamers through innovative digital monetization strategies.Discover the insights in this thought-provoking articleReady to level up your marketing game? Connect with us today or visit our website to explore how Stitch can help you reach engaged gaming audience!#GamingAudience #DigitalMarketing #GamingIndustry #DigitalMonetization #Innovation

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TikTok has released valuable insights for brand marketing in the lead-up to the 2024 summer games. These tips are geared towards helping brands leverage the platform’s unique features to engage with audiences around this major global event. For marketers, this means an opportunity to plan creative, timely campaigns that tap into the excitement of the games.Discussing this with a personal speaking brand client, we realized the potential for tying in motivational content with the themes of the summer games. TikTok’s guidance is a reminder for brands to stay current and connect their messaging with cultural moments. #TikTokMarketing #BrandStrategyhttps://lnkd.in/gBy8YM5T

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Gaming is no longer an ad-free zone: With 3 billion gamers spending upwards of 6 hours in immersive environments all over the world, there is a new global and engaged audience to go after and marketers are rising up to meet the challenge!Check out GumGum's new blog post to find out why you should invest in in-game advertising:

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