TikTok Business Suite Guide (2024)

FAQs

Is the TikTok business account worth it? ›

TikTok Business Accounts allow brands to take full advantage of TikTok's marketing features. A Business Account is better for reaching, engaging, and converting TikTok users than a Personal or “Creator” Account. However, it also comes with some limitations.

However, it also comes with limitations such as a younger user base, short attention spans, limited analytics, and brand safety concerns. Before incorporating TikTok into your marketing strategy, carefully consider your target audience, content capabilities, and alignment with your brand values.

There's no evidence that a Business account on TikTok receives more views than others. Views are mostly influenced by TikTok's algorithm, which prioritizes content quality, user engagement, and relevance.

Can you make money on TikTok as a small business? Yes, you can! Influencers who sell their merchandise or small businesses who have their own products or services to sell can make more money on TikTok by using this platform as an extension of their social media marketing strategy or through direct sales.

Your business account can be verified on TikTok, which can increase your visibility across the platform and help you build trust with your followers. Access to the Promote feature: Business accounts can use TikTok's advertising tools to get more people to discover their content and gain more followers.

They offer an array of features that allow businesses to access both information on their performance and a range of advertising opportunities. However, the platform still has limitations, such as limited access to TikTok's trending sounds, and it may take some time to establish a following on the platform.

Utilizing TikTok can greatly expand your small business's reach, therefore attracting more potential customers and resultantly generating increased sales and supporting your bottom line. In the digital age, creative, short-form video is taking over the social media marketing landscape.

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Yes, producing content that will go “viral” or end up on the “FYP” may take a bit more effort and creativity, but it is not impossible.

Is it better to have a business or creator account on TikTok? ›

Unlike the Business Account, creator accounts can't connect to social media management tools like Sprout Social. Brands should stick with a Business Account, even if they aren't able to access all sound bytes. This is especially because brands may face litigation if they are an actual business and use unlicensed music.

Business Accounts are not blocked from using original sounds that other users upload, but please note that TikTok has not cleared these sounds to use for commercial purposes. If you choose to use original sound in your organic or paid content, consult your legal team to ensure you have obtained a proper license.

The most successful TikTok users make money through a combination of revenue streams that can include sponsorships, fundraising drives, product sales, and accepting tips. TikTok users can also promote products through an affiliate link to get paid directly from brands.

Business and Creator accounts have many similarities, but each is geared toward a slightly different user. Creator accounts work well for personal brands and influencers, while Business accounts are meant for brands and influencers who have already built in their monetization strategy.

TikTok has established a Creativity Program to incentivize TikTokers to continue producing short videos. When you have at least 10,000 followers and 100,000 video views in the last 30 days, you can start getting paid on TikTok via the TikTok Creativity Program.

The biggest difference between these accounts is what they're used for. You should use business checking accounts for business transactions, such as paying suppliers and collecting sales revenue. Personal checking accounts should be limited to your personal income and expenses such as housing, food and entertainment.