Published in · 5 min read · Nov 17, 2021
Revealing the reasons why TikTok ads not approved that every advertiser needs to know.
Every advertiser must comply with TikTok ads rules to avoid TikTok ads not being approved.
TikTok ads are not simply creating a campaign that will work normally. Because after setting up a campaign, TikTok needs to review to see whether if your campaign meets the conditions to run or not.
Therefore, in order to “enter” into the TikTok Ads for business, you must clearly understand the TikTok Ads rules and policies to optimize advertising effectiveness. And one of the biggest headaches for advertisers is TikTok ads are not approved. They do not know where the error is and how to change it to get the ad approved and effective.
If you have ever had problems with TikTok ads are not approved, please refer to the following reasons listed by Ecomdy Media for how to optimize appropriate TikTok ads.
The most common reasons that make TikTok ads not approved
- Content policies violation
Many advertisers often encounter this problem because they do not know TikTok ads policy in detail. Currently, TikTok is divided into 3 groups of advertising content including:
- Normal Content
- Restricted content
- Prohibited content
If your ad violates community standards or promotes products such as tobacco, drugs, explosives, discrimination, racism, sexual abuse… your account will be restricted or banned on the TikTok platform. Then, if you run Restricted Content. Maybe the 1st time TikTok will just remind and flag the account. But if you continue to deliberately run ads the next time, it is likely that your TikTok ads account will be disabled.
For more details about TikTok ads policy, you can access TikTok Business Help Center or contact Ecomdy Media immediately to understand all the policies and how to avoid being locked out of your ads account.
2. Landing page errors
The landing page is an essential part of TikTok Marketing and you must follow strict TikTok Ads rules for the landing page used for your TikTok ads business. The following errors are common:
- Non-functional landing page: out of date, under construction, incomplete content, not mobile-friendly, browser without back button, automatic file download
- The landing page contains prohibited advertising content
- E-commerce websites do not have enough information such as company name, company address, business license, display local currency price, terms & conditions, delivery information, privacy policy, return policy, and return policy.
3. Advertising contains banned word
TikTok Ads does not support running ads that contain prohibited words such as cure, treatment, commitment, 100% . . . Recently, there are also more: masks, covid19, the corona . . .
If you constantly send ads containing banned words to TikTok, there is a high chance that the Tik Tok ads account will quickly be disabled because of an error that repeats many times.
4. Trademark, copyright violation
Your ads content, including text, videos, landing pages containing brand names, brand logos of foreign brands, or using images of celebrities without permission. If you encounter the above situation, you have violated the trademark copyright policy.
5. Image size is not standard
Advertising images and videos need to have high resolution. TikTok will not accept images and videos that are blurred, unclear, and difficult to identify, covering a part of an image. If you send these ads to viewers, it will also reduce credibility and increase confusion about that brand in the hearts of customers.
- The length of the video on TikTok must be at least 5s and up to 3mins.
- Avoid poor quality, unclear, interrupted and difficult to identify sounds, and especially not copyrighted.
- The video frame does not guarantee the standard size and style: Vertical (9:16), Square (1:1), Horizontal (16:9).
6. TikTok account balance is not enough
First, when setting up a TikTok campaign, you need to check to make sure there is enough balance in your account. If the amount is within the allowable level, you can quickly deploy and run ads.
In case the balance in your account is too small, the campaign cannot be implemented. Even though you have a complete setup, ensure compliance with all advertising policies, it will still not be approved by TikTok.
To top-up your TikTok account to run ads, you just need to go to Payment, Select Deposit and see how much the minimum deposit is required to run ads, or Ecomdy Media will help you top-up right away!
Above are some reasons why TikTok ads were not approved. To solve these problems, the best way right now is to contact Ecomdy Media — TikTok official Agency to use our ad account, get support, and be alerted when your ad is making mistakes. This can save much more time and money for you!
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ad library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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